Home » Google Video Advertising Exam Answers » When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

A “lowest funnel” audiences Remarketing or Customer Match is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert.


  • Custom Intent Audiences for YouTube
  • Similar Audiences
  • In-Market Audiences
  • Remarketing or Customer Match

The correct answer is: Remarketing or Customer Match

When it comes to driving action, focus on audiences with the strongest level of intent, because they’re most open to being influenced by your message. With Remarketing or Customer Match, engaged with your business already, but didn’t convert.

  • Learn more here: Skillshop Video Certification
  • Second chapter: Understand YouTube for Action
  • Sub-Chapter: Reaching the right audience with TrueView for action

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