Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?

To create interactive ads. an advertiser would choose to provide HTML5 assets in a Google App campaign.


  • To divert traffic to a webpage.
  • To serve lead forms.
  • To create audio-only ads.
  • To create interactive ads.

The correct answer is: To create interactive ads.

HTML5 assets are snippets of code used to create interactive ads. The HTML5 ad is typically a full screen ad, or interstitial, and may be paired with other assets from your app store listing page to create ads on over three million sites and apps in our network.

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