Last Updated on 1 week by School4Seo Team
A large golf booking company should Set the campaign’s daily budget slightly higher than originally planned if they want to drive 50,000 installs before peak season hits for the just launched a new app.
- Set the campaign’s daily budget as planned initially, then fluctuate it on a weekly basis.
- Set the campaign’s daily budget initially less than planned, then double it right before deadline.
- Set the campaign’s daily budget triple than originally planned.
- Set the campaign’s daily budget slightly higher than originally planned.
The correct answer is: Set the campaign’s daily budget slightly higher than originally planned.
Explanation: Setting the daily budget slightly higher than originally planned can help drive installs faster. This strategy increases the campaign’s reach and frequency, allowing Google’s algorithms to optimize more aggressively. A higher budget provides more opportunities for ad placements and user interactions, accelerating the rate of installs. While significantly overspending isn’t recommended, a slight increase allows for faster data collection and optimization, which are crucial for reaching the 50,000 install goal before peak season. This approach balances budget efficiency with the need for rapid growth.
Setting your budget should be viewed as an opportunity, not a limitation. You can monitor campaign budget by checking your daily cost within the Campaign Performance report. In the report, look at the cost metric over time. If your daily campaign cost is regularly hitting your budget cap, increasing the budget will likely drive additional conversions.