It reaches users scrolling down the YouTube home page. It is a key benefit of TrueView discovery.
- It optimizes delivery to users who are most likely to buy.
- It drives users to click a link or take action on an ad.
- It helps advertisers maximize views.
- It reaches users scrolling down the YouTube home page.
The correct answer is: It reaches users scrolling down the YouTube home page.
A key benefit of TrueView discovery is that it reaches users scrolling down the YouTube home page. TrueView discovery ads enable advertisers to capture their audiences at key moments of discovering new content on the YouTube home feed, watch page, and search results.
- Learn more here: Skillshop Video Certification
- Second chapter: Know Video Ad Formats
- Sub-Chapter: YouTube and Google’s approach to ad formats
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