Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best…

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Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

  • Comparing the app against other industry apps.
  • Portraying people using the app.
  • A behind-the-scenes look at how the app was made.
  • Showing the app and its functionality.

Correct answer is: Showing the app and its functionality.

Focus on the app experience: Focus on showing the app and its functionality, not on portraying people using the app. A quick demo of the appโ€™s capabilities is more effective than a video showing actors enjoying the app. Videos should immerse the viewer in the app experience, use close-up framing, and dynamic shots to give a sense of energy and action.