Home » Google Ads Apps Certification » Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

The video should focus on Showing the app and its functionality to follow video asset best practices.


  • Comparing the app against other industry apps.
  • Portraying people using the app.
  • A behind-the-scenes look at how the app was made.
  • Showing the app and its functionality.

The correct answer is: Showing the app and its functionality.

Focus on the app experience: Focus on showing the app and its functionality, not on portraying people using the app. A quick demo of the app’s capabilities is more effective than a video showing actors enjoying the app. Videos should immerse the viewer in the app experience, use close-up framing, and dynamic shots to give a sense of energy and action.

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