Pauline needs new users who complete valuable actions within the app. this fall under Maturity phase.
- Launch
- Growth
- Engagement
- Maturity
The correct answer is: Maturity
Maturity is the state when an app is well-established, it has a large user base. An app in this stage needs new users who complete valuable actions within the app. An app might have an established cost-per-acquisition (CPA) goal overall or be able to place set dollar values on specific user actions (like a purchase or add-to-cart).
- Headline: Set App Campaigns Up for Success
- Chapter: Define Your App Campaign Goal
- Learn more here: Skillshop Google Ads Apps Certification
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