Home » Google Ads Apps Certification » Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

Pauline needs new users who complete valuable actions within the app. this fall under Maturity phase.


  • Launch
  • Growth
  • Engagement
  • Maturity

The correct answer is: Maturity

Maturity is the state when an app is well-established, it has a large user base. An app in this stage needs new users who complete valuable actions within the app. An app might have an established cost-per-acquisition (CPA) goal overall or be able to place set dollar values on specific user actions (like a purchase or add-to-cart).

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