Pauline has a well-established app with a large user base. Now she needs new users who complete valuable…

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

  • Launch
  • Growth
  • Engagement
  • Maturity

Correct answer is: Maturity

Maturity is the state when an app is well-established, it has a large user base. An app in this stage needs new users who complete valuable actions within the app. An app might have an established cost-per-acquisition (CPA) goal overall or be able to place set dollar values on specific user actions (like a purchase or add-to-cart).