Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?

Amy can get the information she needs from YouTube Analytics by downloading the traffic sources report. Her latest YouTube advertising campaign was a tremendous success and she knows this data would help her improve her future performance.

  • She can download the referrer category report.
  • She can review the sources tied to each click.
  • She can check the inbound social media report.
  • She can download the traffic sources report.

Correct Answer is: She can download the traffic sources report.

The traffic sources report shows where viewers found your content. She should download traffic source report to understand where all of this traffic that was not anticipated came from. This data would help her improve her future performance.