Nitin Batra
A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear?
Advertisement-SpaceHiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?
Advertisement-SpaceHiro should recommend Life Events audience to reach people who’ve shown an interest in purchasing a home.
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
Advertisement-SpaceHow does Google Display Ads drive marketing results for thousands of advertisers worldwide?
Advertisement-SpaceMary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
Advertisement-SpaceWhat’s an advantage of using Responsive Display Ads?
Advertisement-SpaceResponsive Display Ads will automatically create ads from your images, videos, headlines, logos, and descriptions. It’s an advantage of using Responsive Display Ads.
Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo?
Advertisement-SpaceThe recommendations are tailored to the specific account. This feature makes the optimization recommendations valuable for Leo.
What content could be used for a structured snippet extension?
Advertisement-SpaceBerlin, London, Paris, Singapore could be used for a structured snippet extension.
Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) Select All Correct Responses
Advertisement-SpaceIndustry data and Account settings are used to calculate optimization recommendations. Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts
Which bidding option is best suited for an advertiser focused on branding goals?
Advertisement-SpaceAn advertiser who sells coffee beans added the keyword ‘Java’ to an ad group. advertiser who sells coffee beans adds the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming.
Advertisement-SpaceYou would choose to advertise on the Google Display Network if you wanted to:
Advertisement-SpaceBy monitoring ad campaign performance, an advertiser may obtain the information needed to
Advertisement-SpaceWhich targeting option can help you reach people who’ve previously visited your website?
Advertisement-SpaceWhich campaign type would an advertiser use to target users searching on Google.com?
Advertisement-SpaceIf you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
Advertisement-SpaceWhy might you use the “Search Network campaigns with Display opt-in” campaign type?
Advertisement-SpaceWhich of the following items is not a component of Quality Score?
Advertisement-SpaceMaximum cost-per-click (max. CPC) bid is not a component of quality score.