Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business?
Smart Shopping campaigns can help Glenn’s business by automatically attempting to maximize conversion value.
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Nitin Batra
The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?
Your website is too slow to load quickly on mobile devices, this is most likely to be the problem if your retail business is receiving a lot of visitors, but few of them are looking at more than one page.
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Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)
Mary’s customers see the Showcase Shopping ads At the top of Google searches on desktop computers. and At the top of Google searches on mobile browsers.
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Office King is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help Office King?
Local Catalog ads can help extend OfficeKing’s ad reach outside the mailbox.
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Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?
Shopping campaign ads are visual, and provide detailed information about what she’s selling before someone even opens her ads.
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Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?
The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google is the one benefit Boards by Ben can access by using a Local Inventory ad.
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Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?
Kathi’s potential customers will be able to browse Map view on her new Local Catalog ad.
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Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?
Shopping ads can make Joan’s Shopping ads even more profitable. With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.
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Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
Shopping campaign uses Her cabinet’s attributes, such as price from her Merchant Center feed to place Gina’s ads.
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Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?
Account product feed and uploaded assets are needed to accomplish his aims to automatically create ads and simplify campaign management, using his resources and Google’s machine learning.
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What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?
Consumers are buying from whichever platform or brand gives the best experience. It’s the one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop.
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Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
Local Inventory ad help Anne expand her business by attracting potential customers who usually search for artisan soaps.
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Which statement is true about Shopping ads?
Shopping ads use an easy-to-understand format to give shoppers all the information they need at a glance.
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How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?
By letting Customers view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad, Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible.
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Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?
A Showcase Shopping ad can help Susan promote her brand By presenting a selection of their artisan breads to potential customers.
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What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)
The two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity are by helping you identify growth opportunities with impression-share data. and by using benchmarking data to get insights into your market’s business landscape.
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A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?
When he is nearby Simpson Shoes searching online for an in-stock style the owner should search to find his Local Inventory ad.
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What’s one unique feature of Local Catalog ads?
One unique feature of Local Catalog ads is that they use data from Local Inventory ads.
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Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect?
Provide a seamless experience, using data to connect and personalize content is the one way to grow your business by delivering the type of service they expect.
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Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)
There are two places a consumer might encounter Dante’s Local Catalog ad, In any of three-million sites and apps. and On a website during mobile browsing.
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What’s one way to increase your business profitability?
Make use of data to improve your predictive decision-making is the one way to increase your business profitability.
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How can advertisers use shopping ads to grow sales?
Advertisers can use shopping ads to grow sales by selecting a specific location on the search results page for their ads to appear.
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Julia owns a used video game store. She’s been using google shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns?(choose two.)
Julia is using google shopping ads for a few months. She has some data available to continue optimizing the performance of her campaigns. She can check The number of clicks for each specific product and Benchmark data for comparisons across the competitive landscape.
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Wade owns HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a local catalog ad. What’s an accurate description of local catalog ads you could give wade?
An accurate description of local catalog ads is that They’re visually appealing, easy-to-browse ads. This is why you should suggest running a local catalog ad for Wade’s shop that sells home cash-and-carry goods.
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How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?
By automatically optimizing bids, audiences, and products displayed, Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning.
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Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?
Angelo can see how many clicks a specific book received by filtering his products view. This is how Angelo get the information to monitor how different books are performing.
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If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.)
Map view and Main view are the available views in Local Catalog ads.
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Google shopping helps retailers provide customers with seamless experiences meant to encourage action. How can google shopping campaigns accomplish this?
Google shopping helps retailers provide customers with seamless experiences meant to encourage action by providing relevant information, such as store hours, address, and product availability.
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Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?
Greg use a Showcase Shopping ad to engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
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What’s one way to make good use of data to accelerate your business and improve profitability?
Create personalized product recommendations is the one way to make good use of data to accelerate your business and improve profitability.
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Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. How would Google Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?
Google Shopping ads help Courtney make sure the clicks the ads receive come from customers more interested in her products by providing product details to attract better qualified leads.
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How does Google Ads help a business organize inventory, letting the business match its advertising goals?
The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on. This is how Google Ads help a business organize inventory, letting the business match its advertising goals.
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Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s reach?
Use Local Inventory feed data to reach viewers with Local Catalog ads. This is an easy next step Lance can take to expand his brand’s reach to promote his antique toy shop.
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How can running a Local Inventory ad increase your return on investment (ROI)?
Running a Local Inventory ad increase your return on investment (ROI) By bringing online shoppers into your brick-and-mortar store.
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How do Shopping ads help improve the quality of leads over standard text ads?
Shopping ads help improve the quality of leads over standard text ads because Shopping ads are visually enticing while providing detailed product information.
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Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?
Brenda can find her Showcase Shopping ad after a Google search for “custom ottoman.” It promotes brand awareness, so it will appear at the top of search results.
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How has consumer shopping behavior changed in recent years?
Consumer shopping behavior has changed in recent years. People are buying fewer items more frequently.
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A single branch of Shiny Shoes has been operating across North America since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Tim, is concerned about where potential customers might see the ad. Where can Tim expect consumers to find his Local Inventory ads?
A single branch of Shiny Shoes has been operating across North America since 1917.
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Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)
Google customer reviews and Merchant promotions are the two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales.
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What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?
Personalize the customer experience wherever they may be searching. It’s the one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability.
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BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)
Use a Google-hosted local storefront. and Create a customized merchant-hosted local storefront are two options for using Local Inventory ads that are available to BetsysBookBar.
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Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?
Product image, price, and store name attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance.
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Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)
Providing a seamless experience and Making it easy to discover new things are the two brand qualities are today’s consumers most likely to find helpful.
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Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
An accurate description: Local Catalog ads are mobile-based ads that showcase multiple products.
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Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?
With his Showcase Shopping ad, Chris is trying to reach who are early in their online search for custom pianos.
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You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?
Google Shopping ads increase your business’s presence in searches. Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.
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Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?
Google Shopping’s Local Inventory Ads help store owners meet his demand of letting customer know about in-stock product before they make a trip to a physical location. Local inventory ads lets local shoppers know that the store has the items they’re looking for.
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A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?
Brandon is that customer who would benefit from Simpson Shoes running a Local Inventory ad.
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Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?
Rhonda need Up-to-date product availability to run a successful Local Inventory ad for her brick-and-mortar shop.
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Where can Shopping campaign ads appear on desktop search results pages?
Shopping campaign ads appear Only at the top or to the right of search results on desktop search results pages.
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Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)
Image and Price are the two product attributes, shown in Google Shopping campaign ads to help engage potential customers with relevant information.
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Cheryl owns HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
An accurate description of Local Catalog ads that you could give Cheryl is that They (Local Catalog ads) are mobile-based ads that showcase multiple products.
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Gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?
By showing her ads across multiple audiences and networks, Smart Shopping campaigns help Gemma promote her online handbag business to a wide audience.
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George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?
Smart Shopping campaigns help George to advertise online and provide the income he needs. Smart Shopping campaigns can be set with a target return on ad spend.
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Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can Smart Shopping campaigns help Peter with his sales?
By automating his ad bids so he gets the best value Smart Shopping campaigns can help Peter with his sales.
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Laura’s website data shows that visitors place items in their shopping carts but fail to complete the purchase. What should Laura do first to up her conversion rate?
Laura should first make sure her checkout page is live and that purchases can be completed to up her conversion rate.
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How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?
Smart Shopping campaigns make promoting your business less time-consuming and easier to manage by automatically uploading product details from manufacturers’ websites.
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Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad. Where will Jodi’s Showcase Shopping ad be featured?
Jodi’s Showcase Shopping ad will be featured at the top of a Google search for “cute hair accessories”.
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How do Smart Shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?
Smart Shopping campaigns use machine learning by testing different font styles for specific product types to show a variety of the most relevant ads across Google networks to potential customers.
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How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?
Shopping ads let you surface your local inventory, and share store details for users searching near a store. This is how Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores.
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Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google. What unique type of information would Ben’s Local Inventory ad show?
Ben’s Local Inventory ad would show unique information of Brick-and-mortar location.
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Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads. What’s one distinguishing feature of Local Catalog ads?
They enable OfficeKing to measure store visits. This is the one distinguishing feature of Local Catalog ads.
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Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?
Susan need to create a successful Showcase Shopping ad with curated lifestyle images and creative copy to set her products apart from the competition.
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Carey has used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can Smart Shopping campaigns reduce Carey’s Google Ads management workload?
Smart Shopping campaigns reduce Carey’s Google Ads management workload By automating Carey’s ad placement and bidding.
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How do product images and prices contribute to a seamless shopping experience in Shopping Ads?
Product images and prices contribute to a seamless shopping experience in Shopping Ads. Potential customers can quickly see whether the product fits their expectations.
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Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using Merchant Promotions?
When Aaron adds promotions to products he sells on Google, shoppers will see a “special offer” link. This is the benefit Aaron might obtain by using Merchant Promotions.
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Which statement describes modern shopping behavior?
People are buying more often, but fewer items each time. This statement describes modern shopping behavior.
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Alex has only a limited budget, and he needs to use it effectively. How do Smart Shopping campaigns simplify the process of advertising with a limited budget?
Smart Shopping campaigns simplify the process of advertising with a limited budget by automating bidding to maximize conversion value.
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Which TrueView ad format is optimized for product awareness?
ad format is optimized for product awareness
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Which data can you uncover by running a creative experiment using Brand Lift?
Each ad’s impact on brand awareness, consideration, and ad recall I can uncover by running a creative experiment using Brand Lift.
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Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.
Following are the right matches of YouTube customers with Google Audience signals. It helps advertisers connect with that customer.
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What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?
The four video ad sequencing frameworks advertisers can use to tell great stories on YouTube are Signals, Context, Sequence, Immersion.
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Which value proposition do Custom Intent audiences offer advertisers?
Custom Intent audiences offer advertisers: extended reach of search campaigns to YouTube and help influence customers during active purchase decisions.
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Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?
Draft a hypothesis is the first step of a creative experiment using Brand Lift is an excellent way to get the information you need.
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Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?
YouTube pays creators to share ads alongside their content. This is how YouTube help creators earn a living.
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Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?
Custom Intent Audiences for YouTube is made up of people who’ve on Google before engaging with your business.
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Which TrueView ad format is optimized for lift in ad recall?
The TrueView ad format “TrueView in-stream” is optimized for lift in ad recall.
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Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.) Select All Correct Responses
YouTube Go are YouTube Premieres are two of these innovations in the YouTube platform are helping users discover more relevant content.
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Which of YouTube’s awareness ad formats uses a skippable in-stream format?
TrueView for reach is awareness ad formats that uses a skippable in-stream format.
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Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?
Yvette would recommend TrueView for Action YouTube format to her client to drive purchases of these handbags using YouTube.
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YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?
YouTube Analytics Answers three basic questions about Age, gender, and geographic location, who’s watching your client’s content with a single click.
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Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?
Google Audience Signal analyzes user behavior to identify people who have Life Events, for example, recently graduated from college and may need to move.
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Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?
Brandon should recommend Customer Match audiences to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket.
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Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?
Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days are the two events trigger a store visit for TrueView for action.
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Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?
When creating a bumper ad, breaking the fourth wall refer to Ads with a person speaking directly to the camera. Iryna should create a six-second bumper ad for YouTube, following Google’s best practices with breaking the fourth wall.
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Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?
While attracting the attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling, the final recommendation contained in the ABCDs of YouTube is to direct clearly what you want the viewer to do.
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Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which intent audience solution on YouTube should Myra select for this campaign?
Customer Match and Similar Audiences are the intent audience solution on YouTube that Myra should select for the a YouTube campaign promoting their newest product line using this CRM data to engage past customers.
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Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (choose 2.)
The two other reasons apart from allowing YouTube advertisers to reach these users much more effectively, that users choose YouTube are Users choose YouTub to engage with their favorite creators and for rich and diverse content.
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Jana is building new creatives for her Youtube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers. What recommendation from the ABCDs has she yet to implement?
From the ABCDs of YouTube advertising Jana has yet to implement the recommendation to direct her viewers on the specific actions they should take after viewing. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers.
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Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?
The two smart bidding options available for Marta in TrueView for action campaigns are Max Conversions and target cost-per-acquisition. Because she knows her history with YouTube conversions will determine which smart bidding option she’ll have to use.
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In a bumper ad, how much time is usually required to stick the landing?
In a bumper ad, Two seconds is usually required to stick the landing.
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Jane takes on the task of explaining to a new client why YouTube is the best place for their marketing dollars. She tells them that, with data and tools, google powers YouTube and delivers proven results. What other reason could Jane give to convince her client to use YouTube?
Jane tells her client that, with data and tools, google powers YouTube and delivers proven results. To convince her client to use YouTube, the other reason Jane could give that YouTube offers the most engaged audience on the web.
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Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?
TrueView in-stream ads are skippable ads, bought on a cost-per-view basis.
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Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using google ads. He’s got the information needed to create a customer match audience, but he’s not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the customer match process?
If Dan wants to get the word out to his existing customers using google ads, he can upload customer information, such as e-mail addresses, to start the customer match process in Google Ads and Display & Video 360.
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Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (choose 2.)
Along with proven result delivery another two options of choosing YouTube ads are that it offers audience engagement, attention, audience insights and advanced tools to help create impactful campaigns.
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TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
TrueView in-stream ad format is billed by cost-per-acquisition (CPA).
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Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan share with his client?
Ryan share The audience retention report, a YouTube analytics report with his client to let him know how engaged his viewers are with his content and when they’re dropping off.
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Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?
The three reasons Drew should tell to his client for choosing YouTube audience solutions are Real-time data, powerful signals, and cross-device reach.
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Creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building. What are two other reason creators choose YouTube? (Choose 2.) Select All Correct Responses
The two reasons creators choose YouTube are that YouTube creators can earn income by sharing ads alongside their content and creators are given the freedom to express themselves.
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