Home » Google Ads Apps Certification » Match the following building blocks of Google App campaigns with their descriptions.

Match the following building blocks of Google App campaigns with their descriptions.


Correct matches are:

  • Ad groups – A set of ads or ad assets that share common themes.
  • Ad assets – Individual elements such as lines of text, individual images, or videos.

Ad groups are groups of ads or ad assets that share common themes.
Ad assets are individual elements such as lines of text, individual images, or videos that are combined automatically in an App campaign to create ads. For accurate targeting, assets are organized in ad groups around a specific theme, audience, or message.

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