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Which is a best practice for creating effective bumper ads?

Focus on a single product, feature, or brand message is a best practice for creating effective bumper ads.


  • Build a single bumper ad to convey your entire message
  • Cut down your :30 TV spot
  • Don’t include branding
  • Focus on a single product, feature, or brand message

The correct answer is: Focus on a single product, feature, or brand message

Focus on a single, simple purpose: Bumpers are built for mobile, delivering brand messages as a quick hit to viewers on the go. With only seconds to convey a message, make it clear and single-minded from the start.

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