Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party…

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Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

  • Customer Match audience
  • Custom Intent audience
  • Remarketing via Google Tags
  • Similar Audiences

Correct answer is: Similar Audiences

Similar Audiences would be the ideal first-party data audience solution for Jasmine’s client who is looking for the solution that lets them find new customers who share characteristics with their existing ones.

First-party audiences consist of people who have: Engaged with your content online or visited your website. Solutions that use first-party data: Similar Audience.

  • Learn more here: Skillshop Video Certification
  • Second chapter: Connect with Your Audience on YouTube
  • Sub-Chapter: How to use first-party data to reach audiences on YouTube