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Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
- Customer Match audience
- Custom Intent audience
- Remarketing via Google Tags
- Similar Audiences
First-party audiences consist of people who have: Engaged with your content online or visited your website. Solutions that use first-party data: Similar Audience.
- Learn more here: Skillshop Video Certification
- Second chapter: Connect with Your Audience on YouTube
- Sub-Chapter: How to use first-party data to reach audiences on YouTube