Last Updated on 12 months ago by School4Seo Team
For her Google App campaign Jenny should replace low-performing assets with new and improved ones to prevent ad fatigue in Every two to three months.
In Google Search campaigns, Jenny routinely replaces low-performing ads, but she knows that Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?
- Every two to three days.
- Every month.
- Every week.
- Every two to three months
The correct answer is: Every two to three months
Explanation: For Google App campaigns, to combat ad fatigue and ensure creative freshness, Google’s best practices recommend refreshing low-performing assets with new and improved ones approximately every two to three months. Unlike Search campaigns where ad copy might be optimized more frequently based on direct keyword performance, App campaigns rely on machine learning to combine diverse assets. A two-to-three-month cycle provides enough time for the machine learning to thoroughly test assets and for marketers to analyze asset reports for meaningful insights before introducing new creatives, ensuring sustained optimal performance and preventing audience saturation.
Reference Link: Creative best practices for App campaigns – Google Ads Help: https://support.google.com/google-ads/answer/6167158 This page (under “Creative rotation”) states: “Update your creative assets every 2-3 months to keep them fresh and combat ad fatigue.”
Prevent ad fatigue among users by gradually replacing low-performing assets with new and improved ones every two to three months. Refresh assets gradually to avoid performance fluctuations.