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What counts as a view-through conversion in a TrueView for action campaign?

User sees just an impression of the ad and converts within 24 hours. It is counted as a view-through conversion in a TrueView for action campaign.


  • User clicks on an element of the ad and converts within 24 hours.
  • User sees just an impression of the ad and converts within three days.
  • User clicks on an element of the ad and converts within three days.
  • User sees just an impression of the ad and converts within 24 hours.

Correct Answer is: User sees just an impression of the ad and converts within 24 hours.

User sees just an impression of the ad and converts within 24 hours. That’s counted as a view-through conversion.

Know more about View-through conversion

  • Learn more here: Skillshop Video Certification
  • Second chapter: Understand YouTube for Action
  • Sub-Chapter: Measuring the full value of TrueView for action

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