We leave out the recommendation to Connect with the viewer through emotion and storytelling. Connect: Make your audience think or feel something about your brand.
- Communicate with the viewer through third-party software.
- Create a connection by placing a cookie on their device.
- Coordinate secondary marketing channels to follow-up.
- Connect with the viewer through emotion and storytelling.
The correct answer is: Connect with the viewer through emotion and storytelling.
Connect: Make your audience think or feel something about your brand. Once an ad has hooked an audience, it must maintain their attention by creating a connection. We see that different storytelling styles, messages, people, and audio levers are key to keeping people watching — and making them think or feel something.
Appealing to the viewer’s emotions can help draw them into your story and quickly build a connection to your message. Our research shows that storytelling styles like action, humor or intrigue work well across all marketing objectives.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Fourth chapter: Explore Creative Essentials for YouTube
- Sub-Chapter: Design effective video ads with Google’s ABCDs
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