Home » Google Video Advertising Exam Answers » Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

We leave out the recommendation to Connect with the viewer through emotion and storytelling. Connect: Make your audience think or feel something about your brand.


  • Communicate with the viewer through third-party software.
  • Create a connection by placing a cookie on their device.
  • Coordinate secondary marketing channels to follow-up.
  • Connect with the viewer through emotion and storytelling.

The correct answer is: Connect with the viewer through emotion and storytelling.

Connect: Make your audience think or feel something about your brand. Once an ad has hooked an audience, it must maintain their attention by creating a connection. We see that different storytelling styles, messages, people, and audio levers are key to keeping people watching — and making them think or feel something.

Appealing to the viewer’s emotions can help draw them into your story and quickly build a connection to your message. Our research shows that storytelling styles like action, humor or intrigue work well across all marketing objectives.

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