Home » Google Video Advertising Exam Answers » How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

By reaching a one-of-a-kind audience to deliver a niche message at scale, Google’s Custom Affinity audience signals help an advertiser connect with their target audience


  • By reaching people who have recently experienced a major change in lifestyle.
  • By reaching people based on their consumption habits, such as where they shop or eat.
  • By reaching people based on demographics, such as age and where they live.
  • By reaching a one-of-a-kind audience to deliver a niche message at scale.

The correct answer is: By reaching a one-of-a-kind audience to deliver a niche message at scale.

With custom affinity audiences, you can develop a one-of-a-kind audience to deliver a niche message at scale.

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