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Home » Google Video Advertising Exam Answers » Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
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Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?

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ABCD stand for Attract, Brand, Connect, Direct. It’s a set of recommendations you can use to drive performance in your YouTube ad campaigns.


  • Audience, Bait, Connect, Divert
  • Attract, Baseline, Call-to-action, Distract
  • Automatic, Bold, Callout, Disrupt
  • Attract, Brand, Connect, Direct

Correct Answer is: Attract, Brand, Connect, Direct

Google created a set of recommendations called ABCDs, based on principles found in successful ads. These principals are:
1. Attract
2. Brand
3. Connect
4. Direct

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