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Home » Google Ads Apps Certification » Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.) Select All Correct Responses

Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.) Select All Correct Responses

Last Updated on 2 weeks by School4Seo Team

Jasmeet do Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality and Review the asset report to see which assets are low-performing, and gradually swap them out for new ones.


  • Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones. After two months, the existing assets are stale and need to be replaced.
  • Review the asset report, but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
  • Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality.
  • Review the asset report to see which assets are low-performing, and gradually swap them out for new ones.

The correct answers are: Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality. and Review the asset report to see which assets are low-performing, and gradually swap them out for new ones.

Explanation: asmeet should review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage, and if the existing assets meet the recommended standards for quality, and review the asset report to see which assets are low-performing, and gradually swap them out for new ones.

Firstly, asset diversity and quality are crucial for App campaign success. Jasmeet needs to ensure the campaign has sufficient asset variety to cover all ad placements and that these assets meet Google’s quality standards. This ensures optimal performance across the network. Secondly, the asset report provides valuable insights into which assets are underperforming. By identifying these assets, Jasmeet can strategically replace them with fresh, high-performing creatives. Gradual replacement allows for controlled testing and optimization, preventing sudden performance fluctuations. Regular asset updates are essential for maintaining campaign freshness and relevance, leading to improved user engagement and conversion rates. This ensures the campaign stays effective over time.

Having assets of all types and sizes helps increase ad coverage, meaning your ads have a better chance of showing up across the broad inventory of Google’s properties. Prevent ad fatigue among users by gradually replacing low-performing assets with new and improved ones every two to three months. Refresh assets gradually to avoid performance fluctuations.

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