Home » Google Ads Apps Certification » Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?

Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?

Brian should include Key features of the app in the Headline field of his text assets.


  • The title of the app
  • Contact details
  • The brand name
  • Key features of the app

The correct answer is: Key features of the app

Headlines are not app titles, but text that highlights the key feature of the app. Headlines should be standalone sentences that end with punctuation.

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