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Home » Google Ads Apps Certification » Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?
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Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?

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Brian should include Key features of the app in the Headline field of his text assets.


  • The title of the app
  • Contact details
  • The brand name
  • Key features of the app

The correct answer is: Key features of the app

Headlines are not app titles, but text that highlights the key feature of the app. Headlines should be standalone sentences that end with punctuation.

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