Custom Affinity audience would be the ideal audience solution for Zane’s YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area.
- Customer Match audience
- Similar Audience
- Affinity Audience
- Custom Affinity audience
The correct answer is: Custom Affinity audience
Custom Affinity Audience would be the best audience solution for Zane’s YouTube campaign who would like to use the names of similar hotels as keywords when building the audience for the campaign.
It starts with signals. Google looks at signals from Search, Google Maps, and YouTube to understand the unique characteristics of a given audience.
- Learn more here: Skillshop Video Certification
- Second chapter: Connect with Your Audience on YouTube
- Sub-Chapter: Interests and habits
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