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How can you create video ads to maximize effectiveness on YouTube?

You should build video ads from the ground up rather than modifying your TV spot to maximize effectiveness on YouTube.


  • Cut your TV spot into :30 and :15 video ads
  • Rebuild your TV spots into :30, :15, and :06 video ads
  • Repurpose your TV spots on YouTube – it’s all video
  • Build from the ground up rather than modifying your TV spot

The correct answer is: Build from the ground up rather than modifying your TV spot

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