You should build video ads from the ground up rather than modifying your TV spot to maximize effectiveness on YouTube.
- Cut your TV spot into :30 and :15 video ads
- Rebuild your TV spots into :30, :15, and :06 video ads
- Repurpose your TV spots on YouTube – it’s all video
- Build from the ground up rather than modifying your TV spot
The correct answer is: Build from the ground up rather than modifying your TV spot
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