Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?
- Target conversion share
- Min cost-per-conversion
- Target cost-per-conversion
- Max Conversions
Correct Answer is: Max Conversions
Use Max conversions bidding. It would be best in the scenario of not comfortable with that cost-per-acquisition. Whether to use tCPA or Max conversions bidding largely depends on the customer’s history with conversion tracking on YouTube and the campaign objective. If you want to simply drive as many conversions as possible during a flighted campaign, use Max conversions bidding.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Fifth chapter: Understand YouTube for Action
- Sub-Chapter: Introducing TrueView for action