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Home » Google Video Advertising Exam Answers » Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?
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Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

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Leigh should use In-Market audiences to reach highly qualified consumers ready to make a purchase.


  • Custom Affinity audiences
  • Consumer audiences
  • Qualified audiences
  • In-Market audiences

The correct answer is: In-Market audiences

If Leigh’s client asks her to reach highly qualified consumers ready to make a purchase, Leigh should use in-market audiences. In-market audience segments enable you to reach people who have indicated an intent to purchase.

Explanation: If you’re looking to target people who are actively considering buying certain products or services in the near future, using in-market audience segments is a recommended solution. These segments allow you to reach consumers who have shown intent to purchase, are in the right mindset, and are new potential customers. In-market segments are particularly useful for performance advertisers seeking conversions from likely buyers and reaching consumers close to making a purchase. This approach is ideal for driving new, incremental customers to your website and engaging with customers who are further down the consideration funnel.

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