Use humor to boost ad recall, brand awareness, and viewership and Break the fourth wall in your ad by speaking directly to viewers. Based on Google’s ABCDs of designing ads for YouTube, these are two ways Google recommends you connect with your viewers.
- Offer free and discounted goods or services to entice ad viewers.
- Slow down your ad’s pacing and take your time communicating.
- Trick viewers into thinking they’re watching something different.
- Use humor to boost ad recall, brand awareness, and viewership.
- Break the fourth wall in your ad by speaking directly to viewers.
Correct Answers are: Use humor to boost ad recall, brand awareness, and viewership. and Break the fourth wall in your ad by speaking directly to viewers.
A relationship exists between how long an ad is viewable, and an increase in brand awareness and consideration. The two ways Google recommends you connect with your viewers:
1. Use humor. Humor is associated with higher ad recall, brand awareness, and viewership.
2. Break the fourth wall. Ads that use on-screen talent to speak directly to viewers are associated with higher Brand Lift performance.
- Learn more here: Skillshop Video Certification
- Second chapter: Explore Creative Essentials for YouTube
- Sub-Chapter: Design great ads
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