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Which of YouTube’s awareness ad formats can use the CPD bidding approach?

Last Updated on 4 years ago by School4Seo Team

Masthead, an awareness ad format, can use the CPD bidding approach.


  • TrueView for reach
  • Bumper ads
  • Outstream video
  • Masthead

The correct answer is: Masthead

The masthead runs on the YouTube homepage and home feed — a marquee placement. CPD (Cost-per-day) bidding approach: On the days that matter most to them, advertisers can reach the immense YouTube audience with massive, single-day reach across both desktop and mobile devices.

  • Learn more here: Skillshop Video Certification
  • Second chapter: Know Video Ad Formats
  • Sub-Chapter: Drive awareness with mastheads and non-skippable in-stream ads

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Nitin Batra. (2022). Which of YouTube’s awareness ad formats can use the CPD bidding approach?. School4Seo. https://school4seo.com/google-video-advertising-exam/which-of-youtubes-awareness-ad-formats-can-use-the-cpd-bidding-approach/
Nitin Batra. “Which of YouTube’s awareness ad formats can use the CPD bidding approach?.” School4Seo, November 23, 2022, https://school4seo.com/google-video-advertising-exam/which-of-youtubes-awareness-ad-formats-can-use-the-cpd-bidding-approach/.
Nitin Batra. “Which of YouTube’s awareness ad formats can use the CPD bidding approach?.” School4Seo. November 23, 2022. https://school4seo.com/google-video-advertising-exam/which-of-youtubes-awareness-ad-formats-can-use-the-cpd-bidding-approach/.
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