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Which of YouTube’s awareness ad formats can use the CPD bidding approach?

Masthead, an awareness ad format, can use the CPD bidding approach.


  • TrueView for reach
  • Bumper ads
  • Outstream video
  • Masthead

The correct answer is: Masthead

The masthead runs on the YouTube homepage and home feed — a marquee placement. CPD (Cost-per-day) bidding approach: On the days that matter most to them, advertisers can reach the immense YouTube audience with massive, single-day reach across both desktop and mobile devices.

  • Learn more here: Skillshop Video Certification
  • Second chapter: Know Video Ad Formats
  • Sub-Chapter: Drive awareness with mastheads and non-skippable in-stream ads

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