Custom Affinity, a YouTube audience solution Audra could choose as a marketing manager for a concert venue to reach these users who are fans of the musicians they’ve already booked for the summer.
- Detailed Demographic
- Determinant List
- Program Candidate
- Custom Affinity
The correct answer is: Custom Affinity
Custom Affinity lets you target audiences based on the focus of their attention. Audra should choose this audience solution if she wants to reach fans of the musicians they’ve already booked for the summer.
- Learn more here: https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification
- Second chapter: Connect with Your Audience on YouTube
- Sub-Chapter: YouTube’s audience value proposition for brands