Home

Your company is launching several new video game modules with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve that goal, what type of Display & Video 360 creative optimization would you use?

To ensure the advertisement leading to the most purchases for new video game modules is shown more frequently than less performing ads, the recommended Display & Video 360 creative optimization technique is to optimize for conversions.

N/A

A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?

For a soft drink company launching new flavors with separate display ads for each, I recommend using “Optimize for conversions” in Display & Video 360 for their creative optimization.

N/A

Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?

For a client launching a new generation of mobile phones with separate display ads for each model, utilizing “Optimize for conversions” in Display & Video 360 would best achieve the goal of showing the highest-performing ad more often.

N/A

Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?

Your colleague should utilize the reach planning tool in Display & Video 360 to understand campaign exposure for the adult demographic of 18 to 64 years old.

N/A

A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?

For a campaign aimed at teens and young adults between 13 to 26 years old for a new gaming computer, the reach planning tool in Display & Video 360 should be used to understand campaign exposure for that demographic.

N/A

Your new colleague is working on a large outerwear campaign and wants to use structured data files (SDFs) to update some details. They ask you to check why they’re getting an error message when they upload everything to Display & Video 360. What did your colleague probably do wrong to trigger this error?

The error your colleague is encountering while uploading structured data files (SDFs) into Display & Video 360 for the outerwear campaign is likely due to the incorporation of both line item and insertion order data within a single SDF.

N/A

Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files. You find an error. What setting could be causing that error?

Upon reviewing the structured data files (SDFs) for the campaign update, the error is likely due to the presence of both line item and insertion order rows within a single SDF.

N/A

You plan to use structured data files (SDFs) to update details of a large campaign you’re working on. You try to upload everything into Display & Video 360 but get an error. What setting is likely causing that error?

If you’re encountering an error while uploading structured data files (SDFs) to update a large campaign in Display & Video 360, it’s likely because the SDF contains both line item and insertion order rows within a single file.

N/A

You’re working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?

For a national coffee shop chain looking to utilize engaging creative formats in their new campaign, the Google tools suitable for this purpose, which offer templates for direct upload of creatives to Display & Video 360, are Ad Canvas and Google Web Designer.

N/A

You’re training a new colleague to set up non-YouTube connected TV (CTV) campaigns. They need to modify a certain campaign setting in Display & Video 360 so the campaign can run properly, but they can’t remember which one it is. What should they do so the campaign can work?

To ensure the proper setup of a non-YouTube connected TV (CTV) campaign in Display & Video 360, it’s essential to modify the campaign to include ad durations of 15, 30, and 60 seconds. This setting aligns with the standard video ad lengths preferred by most publishers.

N/A

Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?

For a colleague embarking on their first non-YouTube connected TV (CTV) campaign, it’s imperative to modify the Display & Video 360 campaign setting to include ad durations of 15-, 30-, and 60-seconds. This ensures compatibility with premium publishers’ inventory.

N/A

You’re setting up a non-YouTube connected TV (CTV) campaign and want to make sure you’re doing it correctly. To make the campaign run properly, you need to modify a particular Display & Video 360 campaign setting. What should you do?

When setting up a non-YouTube connected TV (CTV) campaign in Display & Video 360, it’s crucial to adjust your campaign settings to include ads of various lengths, specifically 15-, 30-, and 60-seconds long.

N/A

Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they’re appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?

For an organic wellness brand launching an allergen-free detergent and aiming to advertise within specific parameters on CTV, Display & Video 360 offers tools like digital content labels, sensitive category filters, and invalid traffic solutions to safeguard their brand.

N/A

A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. What Display & Video 360 deal types will meet their requirements?

For a resort looking to advertise on the homepage of multiple online travel agencies with the option to back out if weather conditions aren’t favorable near the launch day, the suitable Display & Video 360 deal types would be either a Preferred deal or a Private Auction deal.

N/A

You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?

For a national bakery chain launching a campaign with the specific condition of potentially backing out if it rains on their opening day, they should consider entering into either a Preferred deal or a Private Auction deal with the publishers in Display & Video 360.

N/A

A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?

For a national car dealer looking to advertise their end-of-year sale on national radio stations’ homepages with the flexibility to stop the deal at their discretion, they should consider a Preferred deal or a Private Auction deal in Display & Video 360.

N/A

Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher’s site. What Display & Video 360 deal type fits their requirement?

For your client’s objective to focus on a specific media outlet and secure a fixed number of impressions within the kitchen appliances section of the publisher’s site, the Programmatic Guaranteed deal type in Display & Video 360 is the most suitable option.

N/A

Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?

For your company’s launch of a new meditation app, aiming to secure a fixed number of impressions within the wellness section of a publisher’s site in Display & Video 360, you should use a Programmatic Guaranteed deal.

N/A

Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. What deal type should they use?

For a leading outdoor gear retailer looking to secure a fixed number of impressions within the outdoor adventures section of a publisher’s site in their new Display & Video 360 campaign, they should use a Programmatic Guaranteed deal.

N/A

A national bridal chain created a specific audience within Display & Video 360. It’ll be used in a campaign customized for wedding planners, and they don’t want their audience seeing the ad more than twice a month. Where would you tell them to set up frequency management?

For a national bridal chain targeting wedding planners with a specific audience created within Display & Video 360, frequency management should be set up in the specific audience settings.

N/A

In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want their audience seeing the ad more than twice a month. How should you set up frequency management?

In Display & Video 360, for a national gift shop chain targeting holiday shoppers and wanting to limit ad exposure to no more than twice a month, frequency management should be set up in their specific audience settings.

N/A

You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?

For an athletic shoe company looking to deliver country-specific ads for sporting events in four different countries, ensuring each ad creative is viewed in the correct location, the best Display & Video 360 ad format to use would be data-driven ads.

N/A

A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?

For a car manufacturer that wants to display city-specific ads for auto shows in five different cities, the appropriate Display & Video 360 ad format to use would be data-driven ads.

N/A

You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?

For a sports apparel company looking to deliver city-specific ads for marathons in three different cities and ensure the ad creative for each city is viewed in the correct location, you should use data-driven ads in Display & Video 360.

N/A

You work with a clothing brand that’s launching a new parka collection. You want to see which winter sports publishers have space on their websites that’s available for purchase. What Display & Video 360 module should you use to find that information?

To find winter sports publishers with available space on their websites for your clothing brand’s new parka collection launch, you should use the Inventory module in Display & Video 360.

N/A

You’re working on a Display & Video 360 bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the top transaction return on ad spend. What strategy should you use?

For a health food store looking to enhance their campaign targeting shoppers who spend the most and achieve the top transaction return on ad spend, you should utilize custom bidding in Display & Video 360.

N/A

A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don’t want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?

For a client launching a new line of snowboards who wants to use Google Audiences without restricting campaign performance, they should use optimized targeting within Display & Video 360 to reach the right audience.

N/A

You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?

To advertise your sports apparel company’s new sneaker collection without restricting performance, you should implement optimized targeting within Display & Video 360 to reach the correct audience.

N/A

Your client, a gourmet pet-food distributor, is interested in setting up optimized targeting for their launch campaign next month, but first they want to know what optimized targeting does. How would you define it for them?

You can explain to your gourmet pet-food distributor client that optimized targeting is an audience expansion solution utilizing Google AI to go beyond manually selected audiences to enhance their launch campaign.

N/A

Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?

The reason your colleague isn’t finding any significant results from the Brand Lift Study (BLS) for his client’s new audio ad Programmatic Guaranteed deal in Display & Video 360 is that Brand Lift can’t be measured for Programmatic Guaranteed deals.

N/A

Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?

If your client developed new audio ads for their department store and launched a Programmatic Guaranteed deal to support them, but didn’t see any significant results in their Brand Lift Study in Display & Video 360, it is because Programmatic Guaranteed deals cannot measure Brand Lift.

N/A

You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and learn that the deal didn’t receive any significant results. What could be causing this issue?

If you’re checking your client’s Brand Lift Study (BLS) in Display & Video 360 for a recently launched Programmatic Guaranteed deal and find no significant results, it’s because Brand Lift cannot be measured for Programmatic Guaranteed deals.

N/A

The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?

If a Programmatic Guaranteed deal with a major clothing line was scheduled to go live today but no impressions or spend were recorded in Display & Video 360, the first step to take in the Deal Troubleshooter is to ensure that incoming bid requests are checked.

N/A

You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?

If a Programmatic Guaranteed deal with a top sports brand was supposed to go live today but no impressions or spend are showing in Display & Video 360, the first thing you should do within the Deal Troubleshooter is check for incoming bid requests.

N/A

Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360, you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out the problem. What’s the first step you should take?

If your outerwear company’s Programmatic Guaranteed deal didn’t run any impressions or record any spend upon launch, the first step after deciding to use the Deal Troubleshooter should be to check for incoming bid requests.

N/A

A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. What ad format should be used?

For a furniture manufacturer launching a new summer campaign for their latest outdoor furniture collection and looking to increase sales with an immersive 3D format using existing 3D furniture models, the Swirl ad format should be used.

N/A

An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They’d like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. What Display & Video 360 ad format should they use?

For an athletic shoe company launching a holiday campaign featuring both existing products and a newly designed running shoe with an immersive 3D format, the Swirl ad format in Display & Video 360 is the recommended choice.

N/A

Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

An advantage of using Google Analytics 4 (GA4) for your sneaker customer is that it helps automate workflows in tracking the conversions of their new basketball sneaker release and integrating this data with Search Ads 360.

N/A

What’s Search Ads 360?

Search Ads 360 is a marketing management tool designed to manage, automate, and optimize search engine marketing campaigns efficiently in real time and at scale.

N/A