- She wants the same level of results without managing the campaigns.
- She wants to deliver both Search and Display Ads from the same campaign.
- She prefers to offer minimal input and relies on automated solutions.
- She prefers more control over all aspects of her Display campaigns.
The Correct Answer is: She prefers more control over all aspects of her Display campaigns.
Explanation: The account executive managing Google search campaigns wants to expand her reach with Google Display ads. She has the option to use default optimized targeting or manually add more layers of targeting herself. The recommended choice is to manually add more layers of targeting. This allows the account executive to have greater control over all aspects of her Display campaigns. By customizing the targeting criteria, she can refine the audience and focus on reaching the most relevant users. Manual targeting also offers flexibility for testing and optimizing campaign performance, resulting in better reach and desired outcomes.