- It aims to achieve an average return on ad spend (ROAS) equal to a desired target.
- It automatically limits conversions that don’t align with a desired bidding strategy.
- It’s the safest bidding strategy for all business types to optimize their bidding.
- It uses machine learning to capture as many conversions as possible within a daily budget.
The Correct Answer is: It uses machine learning to capture as many conversions as possible within a daily budget.
The Maximize Conversions bidding strategy is a smart approach that uses advanced machine learning to obtain the highest number of conversions while adhering to your campaign’s budget. This strategy evaluates past campaign data and current auction-time signals to establish an optimal cost-per-click (CPC) bid each time your ad is eligible to appear. Thus, it works to achieve the best performance within your budgetary limits.
Read more here: https://support.google.com/google-ads/answer/7381968