- Target conversion value
- Maximize conversions
- Maximize clicks
- Target ROAS
The correct answer is: Target ROAS
Explanation: For an online beauty supply retailer aiming to meet a target return metric in the forthcoming year, the Smart Bidding strategy they should employ is Target ROAS (Return On Ad Spend). As highlighted in our beginner’s guide, this strategy leverages Google’s AI to optimize bids, aiming for the highest return on ad spend, thus helping them achieve their target return.