- All consumers create the same amount of value, so value-based bidding will optimize for driving lead volume for her business.
- Bidding towards value allows marketers to optimize for high-value customers and high volume of leads at the same time.
- Using a value-based bidding strategy allows marketers to focus on maximizing website traffic to gain new potential consumers.
- Value-based bidding uses AI to maximize total conversion value at a desired ROAS target or budget.
The correct answer is: Value-based bidding uses AI to maximize total conversion value at a desired ROAS target or budget.
A marketer seeking enhanced value from their lead generation campaigns would find value-based bidding an ideal solution. This approach centers on maximizing the value from online sales or leads within an advertiser’s budget or ROAS target. It employs AI to optimize total conversion value, aligning it with the marketer’s main business objective—driving traffic to their website. Therefore, value-based bidding is the right solution as it effectively maximizes conversion value.