- Phrase match
- Negative match
- Exact match
- Broad match
The Correct Answer is: Broad match
Explanation: Broad match keywords enhance the flexibility and efficiency of Smart Bidding strategies such as Maximize conversions, Target CPA, and others. These broad match keywords feed Smart Bidding’s machine learning algorithms with ample data, allowing for optimal conversions in each auction. This pairing eliminates the need to anticipate every potential search, adjusting bids per query based on auction-time signals. Coupled with creative automation, broad match keywords empower Google Ads to automatically optimize the best performing combinations of headlines and descriptions across the broad match traffic.
Read more here: https://support.google.com/google-ads/answer/12158267