- By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
- By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
- By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.
- By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
The. correct answer is: By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
Explanation: YouTube plays a pivotal role in the shopping trend by leveraging the influence of creators and driving purchasing behavior. Creators on YouTube have the ability to sway users’ purchasing decisions through their engaging content, including product reviews, tutorials, and endorsements. By establishing trust and credibility, creators can significantly impact viewers’ interest and consideration for products. Furthermore, YouTube serves as a powerful platform for showcasing products in action, offering visual demonstrations, and providing informative content that aids in making informed buying decisions. As a result, YouTube emerges as a valuable channel for eCommerce businesses, allowing them to tap into the influential nature of creators and capitalize on the platform’s ability to drive purchasing behavior.