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For an online sneaker retailer trying to reach a target return metric in the upcoming year, which Smart Bidding strategy can help them meet their goals?

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For an online trainer retailer trying to reach a target return metric in the upcoming year, which Smart Bidding strategy can help them meet their goals?

  • Maximize clicks
  • Maximize conversions
  • Target conversion value
  • Target ROAS

The correct answer is: Target ROAS

Explanation: An online sneaker retailer aiming to reach a specific return metric can leverage the power of Target ROAS, a Smart Bidding strategy in Google Ads. This innovative strategy uses Google’s AI to predict the value of a potential conversion, each time a user searches for the advertised products. The AI adjusts bids to optimize returns, bidding higher for searches likely to yield high-value conversions, and lower when expected returns are less. This automated, real-time optimization is the key to achieving the desired return metrics.

Reference: https://school4seo.com/google-ads-tips-and-tricks/leveraging-target-roas-bidding-in-google-ads-a-comprehensive-guide-for-beginners/

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