- Maximize clicks
- Maximize conversions
- Target conversion value
- Target ROAS
The correct answer is: Target ROAS
Explanation: An online sneaker retailer aiming to reach a specific return metric can leverage the power of Target ROAS, a Smart Bidding strategy in Google Ads. This innovative strategy uses Google’s AI to predict the value of a potential conversion, each time a user searches for the advertised products. The AI adjusts bids to optimize returns, bidding higher for searches likely to yield high-value conversions, and lower when expected returns are less. This automated, real-time optimization is the key to achieving the desired return metrics.