- Because it would allow them to focus on maximizing website traffic in order to get new potential customers
- Because it would optimize for driving lead volume, as all customers create the same amount of value
- Because it would optimize for high-value customers as well as a high volume of leads.
- Because it would allow them to maximize total conversion value at a desired ROAS target or budget
The correct answer is: Because it would allow them to maximize total conversion value at a desired ROAS target or budget
If a marketer’s ambition is to extract more value from their lead generation campaigns, value-based bidding emerges as a suitable solution. By maximizing online sales or leads value within a preset budget or ROAS target, value-based bidding allows the marketer to concentrate on their most critical business objective—augmenting website traffic. The smart utilization of AI in this approach facilitates driving the highest possible conversion value.