- Apps can be accidentally uninstalled.
- Users who haven’t yet downloaded an app might need extra incentives.
- A significant percentage of app users churn after three months.
- Some users download apps and then forget about them.
The correct answers are: A significant percentage of app users churn after three months and Some users download apps and then forget about them.
When marketing an app, focusing solely on increasing app discovery is not enough, and app engagement should be considered for two important reasons. Firstly, a significant percentage of app users churn after three months. This highlights the need to prioritize engagement strategies to retain users beyond the initial download phase and ensure long-term usage. Secondly, some users tend to download apps and then forget about them. Research shows that when an app is downloaded from an ad rather than organically, user engagement increases to 54%. Additionally, 3 out of 4 users forget that the app is even on their phone. These statistics underscore the importance of implementing effective app engagement tactics, such as personalized notifications, in-app incentives, and ongoing user engagement campaigns, to combat churn and re-engage users. By considering app engagement alongside app discovery, marketers can improve retention rates and maximize the value of their app.