Last Updated on 2 weeks by School4Seo Team

When setting up the value of an online conversion action, if the average value of a lead is $20, you should assign the value as $20.

• Regardless of the value of the lead, always set it as $0.
• Regardless of the value of the lead, always set it as $1.
• If the average value of a lead is $20, assign the value as $20.
• If the average value of a lead is $20, assign the value as $200.

The Correct Answer is: If the average value of a lead is $20, assign the value as $20.

Explanation: f the average value of a lead is $20, assigning the value as $20 is the appropriate action. This approach ensures that your conversion tracking accurately reflects the financial impact of each lead. By setting a specific monetary value, you enable Google Ads to optimize your campaigns based on return on investment (ROI). This allows for more informed bidding strategies and better performance analysis. Consistent value assignment provides a clear understanding of campaign effectiveness, helping you allocate budget efficiently and prioritize valuable conversions. It allows Google’s algorithms to correctly value conversions and optimize for them.

The value of an online conversion action corresponds to the economic worth it represents for your business. In this case, if you’ve calculated that the average lead contributes $20 to your profit, it’s sensible to assign that same value ($20) to each conversion action. This facilitates performance tracking and budget optimization.