- Regardless of the value of the lead, always set it as $0.
- Regardless of the value of the lead, always set it as $1.
- If the average value of a lead is $20, assign the value as $20.
- If the average value of a lead is $20, assign the value as $200.
The Correct Answer is: If the average value of a lead is $20, assign the value as $20.
The value of an online conversion action corresponds to the economic worth it represents for your business. In this case, if you’ve calculated that the average lead contributes $20 to your profit, it’s sensible to assign that same value ($20) to each conversion action. This facilitates performance tracking and budget optimization.