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Home » AI-Powered Performance Ads Certification » A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?

A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?

  • Maximize conversions
  • Maximize clicks
  • Target ROAS
  • Maximize conversion value

The correct answer is: Maximize conversion value

A digital marketing manager aiming to drive more value from their campaigns within a fixed budget would benefit from the “Maximize Conversion Value” strategy. This approach centers on maximizing conversion value within the allocated budget. Using Google Ads’ advanced machine learning, bids are optimized and set towards the defined value to be maximized, such as sales revenue or profit margins. It’s particularly fitting for campaigns focused on products that yield similar business value, like education course enrollment or paid annual subscriptions.

Read more here: https://support.google.com/google-ads/answer/9448546

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