Last Updated on 2 months by School4Seo Team
The right Smart Bidding strategy for driving more value while operating within a fixed budget is Maximize Conversion Value.
- Maximize conversions
- Maximize clicks
- Target ROAS
- Maximize conversion value
The correct answer is: Maximize conversion value
A digital marketing manager aiming to drive more value from their campaigns within a fixed budget would benefit from the “Maximize Conversion Value” strategy. This approach centers on maximizing conversion value within the allocated budget. Using Google Ads’ advanced machine learning, bids are optimized and set towards the defined value to be maximized, such as sales revenue or profit margins. It’s particularly fitting for campaigns focused on products that yield similar business value, like education course enrollment or paid annual subscriptions.
Read more here: https://support.google.com/google-ads/answer/9448546