- There’s no specific focus, with recommendations of all types being surfaced for all individual and manager accounts.
- Recommendations are surfaced any time there’s a perceived need for advertisers to expand their business objectives.
- Insights derived from algorithms that identify changes needed for the largest increase in campaign spend regardless of impact
- Insights derived from machine learning and simulations that spot potential performance uplift in regards to a marketer’s specific business objective
The correct answer is: Insights derived from machine learning and simulations that spot potential performance uplifts in regard to a marketer’s specific business objective
Explanation: An optimization score recommendation for a particular Google Ads account appears based on insights derived from machine learning and simulations. These tools identify potential performance uplifts aligned with the marketer’s specific business objectives. Google’s optimization score system analyses various factors, including account statistics, settings, and status, to generate tailored recommendations. These recommendations aim to enhance the performance and efficiency of campaigns, by suggesting adjustments that align more closely with business objectives.
Read more here: https://school4seo.com/google-ads-tips-and-tricks/mastering-google-ads-a-beginners-guide-to-optimization-score/
Reference: https://support.google.com/google-ads/answer/9061546