- Diagnostic insights
- Ad strength rating
- Keyword planner
- Target simulators
The correct answer is: Target simulators
Explanation: While utilizing a value-based bidding strategy, “Target Simulators” are crucial tools that can help drive optimal performance. Google Ads simulators allow marketers to understand how altering various settings can affect their ads’ weekly performance. With Smart Bidding, these simulation tools provide clarity on the effects on ad performance when you tweak your CPA target, ROAS target, or your average daily budget, hence contributing to maximized performance.