- Maximize conversions
- Maximize clicks
- Target Impression Share
- Target ROAS
The correct answer is: Target ROAS
Explanation: When optimizing for value in Google Ads, the Smart Bidding strategy of choice is Target ROAS (Return On Ad Spend). As explained in our comprehensive beginner’s guide, this strategy uses Google’s AI to predict and maximize conversion value. Google adjusts your bids for each auction based on the potential return, thereby optimizing for the highest value.