- Diagnostic insights
- Keyword planner
- Ad strength rating
- Target simulators
The correct answer is: Target simulators
Explanation: In a value-based bidding strategy, marketers can enhance their performance by using tools like “Target Simulators.” Google Ads simulators are instrumental in understanding how alterations in settings might impact weekly ad performance. Specifically, while employing Smart Bidding, these simulation tools provide insights into the effects on ad performance when changing the CPA target, ROAS target, or average daily budget. Therefore, simulators are pivotal in driving higher performance in value-based bidding strategies.