- Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can’t.
- Because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.
- Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
- Because Google Analytics attributes conversions to the date of the impression that caused the conversion.
The Correct Answer is: Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
Explanation: The disparity in conversion dates between Google Ads and Google Analytics originates from their distinctive attribution approaches. Google Ads attributes conversions to the time of the ad click leading to the conversion, while Google Analytics accredits conversions to the actual day of the event. Also, the two platforms have differing reporting freshness and conversion count methodologies, contributing to discrepancies in conversion data.