- Google Analytics can’t attribute conversions to a date for an impression, whereas Google Ads can.
- Google Analytics attributes conversions to the date of the impression that caused the conversion.
- Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
- Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.
The Correct Answer is: Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
Explanation: The difference in conversion dates between Google Ads and Google Analytics is primarily due to their unique methods of attribution. Google Ads links conversions to the time of the click that resulted in the action, whereas Google Analytics attributes the conversion to the day it happened. Moreover, variations in reporting freshness and conversion counting methods between the two platforms can also lead to discrepancies in the reported data.