- Keyword planner
- Ad strength rating
- Bid strategy report
- Performance Planner
The correct answer is: Bid strategy report AND Performance Planner
Explanation: When a digital marketer enhances their Smart Bidding strategy with value-based bidding, two crucial Google Ads tools come into play: the “Bid Strategy Report” and the “Performance Planner”. The Bid Strategy Report delivers vital real-time data associated with the applied bidding strategy, offering transparency into performance-driving factors. Performance Planner, meanwhile, enables campaign adjustment and forecasting for up to 18 months in the future, ensuring optimal budget setting and alignment with business goals.
Read more here About the Bid Strategy Report: https://support.google.com/google-ads/answer/7074566
Read more here About the Performance Planner: https://support.google.com/google-ads/answer/9230124