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Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?

Advertisement-Space
  • Reach
  • Engagement rate
  • Frequency
  • Impression

The Correct Answer is: Frequency

In the realm of advertising, ‘Frequency’ describes the number of times a unique user will see a specific ad within a defined time period. Frequency capping, a feature available in Display and Video campaigns, enables advertisers to control how often their ads are displayed to the same user. For instance, in Display campaigns, advertisers can allow Google Ads to optimize ad appearance frequency or manually set a frequency cap at the campaign, ad group, or ad level. This ensures that impressions are effectively managed and potential ad fatigue among users is mitigated.

Read more here: https://support.google.com/google-ads/answer/6034106

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