- There might be a difference because Google Analytics can’t attribute conversions to a date for an impression, whereas Google Ads can.
- There might be a difference because Google Analytics attributes conversions to the date of the impression that caused the conversion.
- There might be a difference because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
- There might be a difference because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.
The Correct Answer is: There might be a difference because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
Explanation: The difference in conversion dates between Google Ads and Google Analytics can be attributed to their distinct calculation methods. While Google Ads attributes conversions to the date and time of the click that led to the action, Google Analytics gives credit to the actual date the action occurred. Furthermore, each platform has its own reporting freshness and conversion count method. Google Ads, for instance, allows for the counting of either all or unique conversions, while Google Analytics counts all conversion events, resulting in potential discrepancies.