- Maximize clicks
- Maximize conversions
- Target ROAS
- Maximize conversion value
The correct answer is: Maximize conversion value
When an organization is transitioning to a value-based bidding strategy for their digital marketing campaigns, operating within a fixed budget, the Smart Bidding strategy that fits their requirements is “Maximize Conversion Value.” This strategy focuses on optimizing conversion value within the set budget. It leverages Google Ads’ advanced machine learning to automatically set bids towards the defined value, like sales revenue or profit margins. This strategy suits campaigns that drive similar business value, like education course enrolment or paid annual subscriptions.
Read more here: https://support.google.com/google-ads/answer/9448546