- Machine learning can help marketers measure performance more effectively.
- Machine learning only allows audience lists you upload so you can be sure your ads serve to the correct audience.
- Machine learning instructs you on how to build the most effective creative so you can do it yourself.
- Machine learning saves a significant amount of time and effort for other tasks.
The correct answers are: Machine learning saves a significant amount of time and effort for other tasks. and Machine learning instructs you on how to build the most effective creative so you can do it yourself.
Explanation: Relying on machine learning in Google App campaigns offers two compelling reasons for experienced Google Ads account managers. Firstly, machine learning saves a substantial amount of time and effort by automating campaign management tasks. This frees up valuable resources, allowing managers to focus on other critical aspects of their role, such as strategy development, data analysis, and optimization. Secondly, machine learning provides valuable insights and instructions on building the most effective creative. By leveraging machine learning’s recommendations and guidance, account managers can enhance their own skills and knowledge, enabling them to create more impactful and successful ad creatives in the future. Ultimately, embracing machine learning empowers account managers to streamline their workflow and optimize campaign performance.