- By reviewing and dismissing those recommendations which are relevant to their goal.
- By measuring their score at the individual account level but not the manager account level.
- By identifying opportunities for campaign improvement and the means of making those improvements
- By accepting and applying recommendations for their business, which saves time
The correct answer is: By identifying opportunities for campaign improvement and the means of making those improvements AND By accepting and applying recommendations for their business, which saves time
Explanation: A camping supplies shop can improve its Google Ads campaign performance by utilizing its optimization score in two key ways. Firstly, the optimization score provides insights into the existing opportunities for campaign improvement and methods for implementing those improvements. This is achieved through personalized recommendations generated by Google’s algorithms, which analyze various factors including the account’s statistics, settings, and status. Secondly, the shop can save time by directly applying these business-specific recommendations. By incorporating these suggestions, the business can better align its ad campaigns with its overall objectives and improve the effectiveness of its marketing efforts.