- To view historical data from before the import
- To let first-party data be sent from websites
- To link accounts in Google Analytics without auto-tagging
- To provide Google Ads access to data that helps optimize bids
The Correct Answer is: To provide Google Ads access to data that helps optimize bids
Importing Google Analytics conversions to Google Ads is a strategic move that optimizes your bidding process. By doing so, you gain access to valuable Analytics conversion data within Google Ads and provide Google Ads Smart Bidding with data that enhances bid optimization. To start importing, link your Google Ads account to a Google Analytics account, and enable auto-tagging. Keep in mind that it may take up to 24 hours for the conversion data to be visible in Google Ads.