Last Updated on 2 weeks by School4Seo Team

The benefit of importing Google Analytics conversions data to Google Ads is that it helps optimize bids.

• To view historical data from before the import
• To let first-party data be sent from websites
• To link accounts in Google Analytics without auto-tagging
• To provide Google Ads access to data that helps optimize bids

The Correct Answer is: To provide Google Ads access to data that helps optimize bids

Explanation: The benefit of importing Google Analytics conversions data to Google Ads is that it helps optimize bids.

Importing GA conversions provides Google Ads with a more comprehensive view of user actions. GA can track various conversions that Google Ads might miss, like engagement metrics or multi-step funnels. By integrating this data, Google Ads’ automated bidding strategies become more accurate. This leads to better campaign optimization, as bids are adjusted based on a fuller understanding of valuable user interactions. This improved data allows for more informed bidding decisions, ultimately enhancing campaign performance and ROI.

Importing Google Analytics conversions to Google Ads is a strategic move that optimizes your bidding process. By doing so, you gain access to valuable Analytics conversion data within Google Ads and provide Google Ads Smart Bidding with data that enhances bid optimization. To start importing, link your Google Ads account to a Google Analytics account, and enable auto-tagging. Keep in mind that it may take up to 24 hours for the conversion data to be visible in Google Ads.